As part of its commitment to privacy, Cordless Media adheres to both the DAA Self-Regulatory Principles and the eDAA’s European Principles for Online Behavioral Advertising. Cordless Media is also adheres to the NAI Code of Conduct.
About Cordless Media’s Products and Services
Cordless Media does not provide products or services directly to consumers. Instead, Cordless Media has products and services that help businesses – marketers, advertising agencies and publishers – engage in interest-based advertising. Interest based advertising is the practice of delivering relevant content and advertising to people based on their interests, activities, and behaviors. Note that when providing interest-based advertising services to its clients, Cordless Media does not use information that we deem to be personal information, which is information that identifies you as a specific person (such as your name, address, email address, or phone number), but we may use de-identified personal information as further described below.
Cordless Media has the following products and services, which are collectively our “Services”:
- Online Advertising Products and Services. Some of Cordless Media’s services allow Cordless Media clients to reach the right online audiences for their products and services. To provide these services, Cordless Media licenses online data from third party data providers (including website owners, app owners, data aggregators, and SmartTV manufacturers) and makes this data available to its clients. This data is called “Third Party Data”. Cordless Media’s clients use this Third Party Data to create data segments associated with certain interests, behaviors, and attributes (for example, an interest in travel or an interest in sports). These data segments are associated with cookies and advertising identifiers, so that clients can send relevant advertisements to consumers on their computers, phones, and other mobile devices.
- SaaS Products and Services. Cordless Media has software as a service products, including the Mobi.One platform, that Cordless Media licenses to clients. These products assist those clients in collecting and organizing information about their customers from their own sources – including client websites, mobile applications, advertising campaigns, CRM systems, and data partners – and then using this information for digital advertising purposes. Cordless Media provides the tools that facilitate our clients’ collection and export of this data (called, “First Party Data”) and Cordless Media acts as a service provider in processing this data at the direction of those clients.
- Marketing Technology Services. Cordless Media has additional products and services that help clients use data to deliver personalized content and advertising to users both online, via computers, phones, and other mobile devices, and offline, via more traditional marketing methods. For example, Cordless Media helps clients to bring data that was collected offline into the online space, where it can be used for digital advertising purposes; and Cordless Media helps clients to identify relationships across computers, phones and other mobile devices, so that a user can benefit from targeted advertising across multiple devices.
Data Collection and Use
Cordless Media collects information directly. Cordless Media also collects and receives information on behalf of its clients and receives information from third parties for use in its Services. Cordless Media collects information via many methods, including cookies, pixel tags, SDKs (software development kits), secure file transfers, and server to server connections.
Information Collected by Cordless Media
The following information is collected and used by Cordless Media to provide its Services:
Demographic Information, such as:
- Income Range
Online Behavioral Information
Cordless Media collects information on your online browsing activity to determine what types of activities and products you may be interested in and how you interact with certain content and advertisements. This information includes:
- Inferred behavioral data
- Websites and content viewed
- Mobile applications used
- Date and time of visits to a website
- Search terms used on a website
- Frequency of visits to a website
- Engagement with an advertisement
These can be used to identify your device and typically include:
- Mobile advertising identifiers (Apple IDFA and Google AAID)
- IP address
- Non-personal data inferred from an IP address, such as non-precise geo-location data
Client and Partner IDs
Clients and partners may provide Cordless Media with proprietary IDs, which are IDs that identify a customer or consumer to the client or partner. These client and partner IDs may correspond to personal information of the client or partner but Cordless Media does not see the personal information connected with these IDs.
Personally Identifiable Information That Has Been De-Identified
Cordless Media may use personal information that has been de-identified, typically by using a mathematical process (commonly known as a hash function) to convert information into a code. We use that de-identified data to provide our services (including to connect your activity and interests). We may provide the hashing service to our clients. In such instances, we will delete or destroy the original, personal information after the hashing process has been completed, retaining only the de-identified data. We do not use the non-hashed personal information for any purpose other than to create the hashed version of the data on behalf of our client.
Use of Information Collected by Cordless Media
Cordless Media analyzes the information it collects and receives, and organizes it into user groups and audiences, based on factors such as age, gender, geography, interests and online actions. Our clients and partners then use the Cordless Media-created user groups and audiences, along with information about the possible relationships among different browsers and devices, to design and deliver customized advertising campaigns or other relevant content to users on their computers, phones, and other mobile devices. Clients have the ability to combine this Third-Party Data with their own First Party Data when using Cordless Media’s SaaS and Marketing Technology Services. Our clients and partners may also analyze and organize the underlying data to create custom user groups and audiences.
Cordless Media uses the information it collects and receives to:
- Identify relationships between different browsers and devices
- Analyze the effectiveness of online advertising campaigns
- Provide aggregated information about user interests
- Attribute user interests to browsers and devices
- Test the accuracy of certain products, including cross-device matching
- Determine the overlap in First Party and Third Party data sets
- Create pre-packaged audience segments
Cordless Media clients generally use First Party Data, along with Third Party Data provided by Cordless Media, to:
- Deliver targeted advertising campaigns to users across devices
- Serve targeted content to users across devices
- Improve the effectiveness of online advertising campaigns
- Create data-driven marketing products, including models
At the request of clients, Cordless Media also shares First and Third Party Data with other companies that are responsible for the actual display and targeting of online advertising – including demand side platforms, advertising networks, advertising exchanges, and social media networks.
Cordless Media does not create or share audience segments through its Online Advertising Products and Services that are classified by the Network Advertising Initiative (“NAI”) as Sensitive Information (as defined in the NAI Code of Conduct). To learn about the non-sensitive health-related segments we offer through our Online Advertising Products and Services, click here.
Cordless Media does not generate audience segments that are targeted to children younger than the age of 13.
Consumer Choice and the Ability to Opt-Out
Cordless Media collects First and Third Party Data online via the use of Cordless Media pixel tags, cookies and other technologies. These allow Cordless Media to collect information from websites that Cordless Media does not own or operate. Cordless Media provides you with the ability to opt-out of the collection and use of your information for interest-based advertising via all of Cordless Media’s Services. This means that Cordless Media, and any clients that utilize data collected by Cordless Media using a Cordless Media pixel tag or similar technologies, will not have the right to use your data for online interest-based advertising purposes. Cordless Media and its clients may still collect and use data for other purposes, including analytics and research. Additionally, you will still receive online advertisements, but these advertisements may be less relevant to your interests.
Browser Opt Out
Cordless Media. To opt-out of the collection and use of data by Cordless Media for online interest-based advertising on your browser (including a mobile browser if third-party cookies are enabled in your browser), you can click here and follow the instructions provided. Your opt-out choice is applied only to the browser from which you make the choice. Note that our opt-out is cookie based, and so if you delete your cookies, you may no longer be opted out and you may need to opt-out again.
Interest-Based Advertising, Generally. You can opt-out of the collection of data across unaffiliated sites over time for Interest-Based Advertising and other purposes from companies participating in the Digital Advertising Alliance Consumer Choice Page at www.aboutads.info/choices and from members of the Network Advertising Initiative via www.networkadvertising.org/choices.
If you would like to opt-out of your cookie data being shared with unaffiliated third parties, click here.
Mobile Applications Opt-Out
To opt-out of the collection and use of data for interest-based advertising on your mobile device, you can modify the settings on your mobile device. For example:
- For Apple Devices: Go to Settings, Select Privacy, Select Advertising, and enable the “Limit Ad Tracking” setting.
- For Android Devices: Open the Google Settings App, Select Ads, and enable the “Opt out of interest-based advertising” setting.
Note: The specific opt-out instructions for each device may differ slightly depending on which version of the operating software you are running.
Alternately, you may wish to download the TrustE mobile application and/or the Digital Advertising Alliance “App Choices” mobile application and follow the instructions provided. You may opt-out of the collection and use of data by Cordless Media specifically, or by all companies that offer a mobile application opt-out via the TrustE or AppChoices app. Your opt-out choice is applied only to the collection of data from applications on the device from which you opt-out.
Note: Even after you opt-out of the use of your information by Cordless Media for Interest-Based Advertising, Cordless Media may continue to collect and use such information for other purposes, including analytics and research. Should you elect to opt-out, you will still receive ads, but these ads may be less relevant to your interests.
Also, after choosing to opt-out via any of the methods above, if you use a different device or a different browser, or if you delete browser cookies, you may need to repeat the opt-out steps for that particular device or browser. In addition, if you block cookies on your browser or if third-party cookies are blocked by default, some of the opt-out tools above may not function.
For those in Europe, you can opt-out via the IAB Europe’s industry opt-out at www.youronlinechoices.eu.
Do Not Track
At this time Services on the Cordless Media Network do not recognize automated browser signals regarding tracking mechanisms, which may include “do not track” instructions.
Cordless Media also receives First Party Data from clients and partners of Cordless Media’s SaaS Products and Marketing Technology Services that is not collected directly by Cordless Media through the use of pixel tags and similar technologies. If Cordless Media receives data from a client or partner, then Cordless Media does not have the ability to offer an opt-out for the collection and use of this information by such clients and partners. You will need to visit the individual privacy statements of the sites and apps that you visit to review their privacy policies and data collection practices.
International Jurisdictions, Onward Transfer, and Privacy Shield
Cordless Media complies with the EU-U.S. Privacy Shield Framework Principles (the “Privacy Shield Principles”). Cordless Media has certified to the Department of Commerce that it adheres to the Privacy Shield Principles with respect to the collection, use and transfer of personal data from the European Economic Area to the U.S. When Cordless Media discloses personal data to third parties, after the transition period allowed by the Privacy Shield Framework, it will do so only when those third parties have provided contractual assurances that they are committed to processing personal data in accordance with the Privacy Shield Principles.
Cordless Media’s commitment to the EU-US Privacy Shield Framework covers personal information about residents of all nations in the European Economic Area (EEA), which comprises the European Union (currently including the United Kingdom), Iceland, Liechtenstein, and Norway (collectively, “EEA residents”). The program also will be extended to personal information from Switzerland if and when that country adopts the necessary decision to do so.
To learn more about Privacy Shield, and to view Cordless Media’s certification, please visit http://www.privacyshield.gov/list.
With respect to its participation in the EU-U.S. Privacy Shield Framework, Cordless Media is subject to the jurisdiction and enforcement powers of the United States Federal Trade Commission.
Cordless Media may be liable in some circumstances for transferring personal information to a third party that violates the Privacy Shield Principles.
In certain cases you may have the right to request binding arbitration of non-monetary claims that are not otherwise resolved by the procedures listed here (see www.privacyshield.gov , Annex 1).
EEA residents have the right to request certain information from Cordless Media, including the right to ask what personal data Cordless Media has collected on you from the EEA, and the right to ask that Cordless Media correct this personal data if you believe it to be inaccurate. Cordless Media will respond in good faith to these inquiries, but may not be able to provide complete information if your request requires Cordless Media to release confidential information of third parties, or otherwise imposes an undue burden or expense.
Cordless Media may be required to disclose your personal information in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.
Cordless Media continues to voluntarily submit unresolved privacy complaints of EEA residents to an independent dispute resolution mechanism administered by DMA. If you do not receive timely acknowledgment of your complaint, or if Cordless Media does not satisfactorily address your complaint, you can reach the DMA for more information and to file a complaint at:
Privacy Shield Line
Direct Marketing Association
1615 L St, NW Suite 1100 Washington, DC 20036-5624
To file a complaint/inquiry: https://thedma.org/shield-complaint-form/
Fax: 202.955.0085 http://www.thedma.org/privacy-shield-safe-harbor-for-consumers
In the event a satisfactory resolution cannot be resolved through the DMA, Cordless Media will cooperate with the United States Federal Trade Commission and any data protection authorities of the EEA member states to investigate and resolve any open complaints.
In addition to sharing certain data as directed by clients, we may share information that is non-personal or de-identified with other clients and third party companies such as advertisers, agencies, ad networks or exchanges, to provide services to our clients and to enable our clients and those third parties to analyze user behaviors or to customize the ads that you see online. In addition, we may provide access to information we collect to service providers, but to the extent we have any personal information we only share personal information with service providers who will only utilize the information to provide their services to us.
If our company is sold, assigned, transferred, merged, files for bankruptcy protection, sells all or a portion of its assets, or undergoes some other change to its corporate form, information may be transferred as part of that transaction or change, including in connection with a due diligence process. We may also release information in order to comply with requests from law enforcement, government agencies, and similar entities, or to otherwise protect Cordless Media, our clients and users.
Data Security and Retention
Cordless Media retains the non-personal user data we collect for all of our products and services for purposes of interest-based advertising for up to thirteen (13) months from the date of its collection.
Cordless Media has implemented security measures which are reasonably designed to help protect the data that Cordless Media collects or receives in connection with its Services from unauthorized access, disclosure, or modification. However, no transmission or storage of data can be guaranteed to be completely secure and we therefore cannot ensure or warrant the security of any information we collect or store.
To contact us with any questions, comments, or suggestions, please email us at firstname.lastname@example.org or write to us at Cordless Media LLC, 502 S College Ave, Suite 205, Tempe AZ 85281, Attention: Cordless Media Legal Department.
About Ad Tech
Cookie: A cookie is a small file of information that is stored on your hard drive when you visit a website using a particular browser. Cookies are used to store and receive information about a user’s activities on a particular website.
Pixel Tags: A pixel tag is an invisible image or block of code that allows a website owner or third party to “drop” cookies and collect certain information about a user’s activities on a particular website.
IP Address: An IP address is a series of numbers that can be used to identify a particular device on a computer network. An IP address provides a general location of a device, but not a specific street address.
Advertising Identifiers: Advertising identifiers are unique identification numbers assigned to your mobile device by the hardware manufacturer. IDFA is the advertising identifier for Apple devices and AAID is the advertising identifier for Android devices. Advertising identifiers are used to identify devices and collect certain information about a user’s activities on a mobile device.
Hashed Email Address: A hashed email address is an email address that has been transformed into a string of numbers and letters such that it cannot be traced back to the email address. There are several hashing formats. But, for example, email@example.com, when hashed might look like this: b5b2fc6f4cef.