"Homeowners have an average net worth 90x larger than renters" - US Census

“New Home Buyers spend $7,400 more than Homeowners who do not move.” - NAHB

Target Home Buyers as they search across our network of Real Estate Listing sites

Why New Homeowners?

Homeowners are more established, secure and likely to have disposable income than renters


Net Worth

Annual Income

Average Age


Net Worth

Annual Income

Average Age

A New Homeowner will spend more in their first 90 days than a non-mover will in the next two years

How much more do New Movers spend vs. Non-Movers?






Property Alterations & Repairs


Total Average Increased Spend vs Non-Mover

New Movers over-index in dozens of consumer categories. Capturing their attention at the right time represents a major opportunity for your brand.

How we recommend engaging our users:

Our Ad Formats Include


Choose from many IAB standardized sizes


Promote your though leadership articles or whitepapers

Text Links

List your services as relevant links


Run short video commercials on page

Exclusive Advertising Opportunity

Target pre-approved Home Buyers as they navigate and complete the home buying process
Leverage a variety of of ad units to create higher brand recognition and campaign performance
Consumers are pre-qualified then granted access by their real estate agent thus eliminating window shoppers
Premium ad inventory with real human traffic, high viewability and no bot clicks

New Home Buyers are 5x more likely than established residents to become loyal, resulting in significant long term business.

National Association of Home Builders

Keep your brand top-of-mind as New Home Buyers gear up to spend on their new home

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