"Homeowners have an average net worth 90x larger than renters" - US Census
“New Home Buyers spend $7,400 more than Homeowners who do not move.” - NAHB
Target Home Buyers as they search across our network of Real Estate Listing sites
Why New Homeowners?
Homeowners are more established, secure and likely to have disposable income than renters
How much more do New Movers spend vs. Non-Movers?
Property Alterations & Repairs
Total Average Increased Spend vs Non-Mover
New Movers over-index in dozens of consumer categories. Capturing their attention at the right time represents a major opportunity for your brand.
Our Ad Formats Include
Choose from many IAB standardized sizes
Promote your though leadership articles or whitepapers
List your services as relevant links
Run short video commercials on page
Exclusive Advertising Opportunity
Target pre-approved Home Buyers as they navigate and complete the home buying process
Leverage a variety of of ad units to create higher brand recognition and campaign performance
Consumers are pre-qualified then granted access by their real estate agent thus eliminating window shoppers
Premium ad inventory with real human traffic, high viewability and no bot clicks
New Home Buyers are 5x more likely than established residents to become loyal, resulting in significant long term business.National Association of Home Builders