Why New Homeowners?
Homeowners are more established, secure and likely to have disposable income than renters
Homeowners
Net Worth
Annual Income
Average Age
Renters
Net Worth
Annual Income
Average Age
A New Homeowner will spend more in their first 90 days than a non-mover will in the next two years
How much more do New Movers spend vs. Non-Movers?
%
Appliances
%
Furnishings
%
Property Alterations & Repairs
%
Total Average Increased Spend vs Non-Mover
New Movers over-index in dozens of consumer categories. Capturing their attention at the right time represents a major opportunity for your brand.
How we recommend engaging our users:
Our Ad Formats Include
Banner
Choose from many IAB standardized sizes
Native
Promote your though leadership articles or whitepapers
Text Links
List your services as relevant links
Video
Run short video commercials on page
Exclusive Advertising Opportunity
Target pre-approved Home Buyers as they navigate and complete the home buying process
Leverage a variety of of ad units to create higher brand recognition and campaign performance
Consumers are pre-qualified then granted access by their real estate agent thus eliminating window shoppers
Premium ad inventory with real human traffic, high viewability and no bot clicks
New Home Buyers are 5x more likely than established residents to become loyal, resulting in significant long term business.
National Association of Home Builders