Movers are 5x more likely than established residents to become loyal customers, resulting in significant long-term business

"Homeowners have an average net worth 90x larger than renters" - US Census

“New Home Buyers spend $7,400 more than Homeowners who do not move.” - NAHB

Our network offers you the largest single source in the US to engage qualified New Home Buyers as they search for their new home

Why Target New Homeowners?

Homeowners are more established, secure and likely to have disposable income than renters

Homeowners

Net Worth

Annual Income

Average Age

Renters

Net Worth

Annual Income

Average Age

How much more do New Movers spend vs. Non-Movers?

%

Appliances

%

Furnishings

%

Property Alterations & Repairs

%

Total Average Increased Spend vs Non-Mover

A New Homeowner will spend more in their first 90 days than a non-mover will in the next two years

New Movers over-index in dozens of consumer categories. Time your outreach with the home buyer journey to keep your brand top of mind as they purchase their new home

Turn our users into your customers:

Cordless Advantage:

With Cordless Media, you have the ability to target property level data to enhance your campaign such as; home price, number of bedrooms/bathrooms, property size and more…

Our Ad Formats Include

Banner

Choose from many IAB standardized sizes

Native

Promote your though leadership articles or whitepapers

Text Links

List your services as relevant links

Video

Run short video commercials on page

Exclusive Advertising Opportunity

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Target pre-approved Home Buyers as they navigate and complete the home buying process
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Leverage a variety of of ad units to create higher brand recognition and campaign performance
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Consumers are pre-qualified then granted access by their real estate agent thus eliminating window shoppers
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Premium ad inventory with real human traffic, high viewability and no bot clicks

Did you know?

The RE Agent can be your best ally for winning new business from home buyers?

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87% of home buyers work with an agent to complete the home purchase

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Real Estate Agents are highly influential throughout the decision-making process of their home buyer and home seller clients

New Home Buyers are 5x more likely than established residents to become loyal, resulting in significant long term business.

National Association of Home Builders

Keep your brand top-of-mind as New Home Buyers gear up to spend on their new home

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