New Movers spend over $170 billion every year

“During the first two years after closing on the house a typical buyer spends $7,400 more than a home owner who does not move.”

-NAHB

How much more do New Movers spend vs. Non-Movers?

%

Appliances

%

Furnishings

%

Property Alterations & Repairs

%

Total Average Increased Spend vs Non-Mover

That represents a lot of opportunity!

Now let’s see what their buyer life-cycle looks like.

Here is our recommended marketing strategy:

Get placed directly on Real Estate Listing sites and capture their New Mover Audience

Our Ad Formats Include

Banner

Choose from many IAB standardized sizes

Native

Promote your though leadership articles or whitepapers

Text Links

List your services as relevant links

Video

Run short video commercials on page

Exclusive Advertising Opportunity

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Target pre-approved Home Buyers as they navigate and complete the home buying process
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Leverage a variety of of ad units to create higher brand recognition and campaign performance
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Consumers are pre-qualified then granted access by their real estate agent thus eliminating window shoppers
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Premium ad inventory with real human traffic, high viewability and no bot clicks

New Home Buyers are 5x more likely than established residents to become loyal, resulting in significant long term business.

National Association of Home Builders

Keep your brand top-of-mind as New Home Buyers gear up to spend on their new home

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