Header Bidding for Real Estate
What does that even mean? It means we’ve aggregated every major and worthwhile demand exchange into a lightening fast auction every time your page loads to give you the highest available payout every time. It also means that our ad quality controls and block lists are specifically designed to keep your Real Estate site free from competitors and low quality ads. As a bonus, our Header Bidder also includes the industry’s top ad-server to seemlessly traffic direct sold deals and house campaigns.
Contextually Relevant Text Links
When a user is searching for a new home, there are many predictable products they will need. Our text link widget can be placed in key areas on your site to help guide them to those products. Meanwhile you earn on every click.
Interactive Tools and Widgets
Buying a new home requires learning about a lot of new things. How much will the mortgage cost? What about utilities? What does amoritaz… amoritization… amortization mean? To help your users through this process, we create interactive tools and widgets for questions about Mortgages, Home Improvements, even a shopping center for things they’ll need in their new home. Each widget helps your user answer their questions and find the products that fit for them, while earning more for you.
Today’s customers want to be educated and informed, not sold to. To do this, brands spend a lot of time developing useful and educational content for their target audiences. These audiences see this content as a benefit rather than ad and therefore spend a lot of time engaging as part of their research. We create custom feeds of this content for to match the interest of your site users whether they are a New Home Buyer, a Real Estate Professional or a Real Estate Investor.
Your users are expecting daily updates from you about their future homes. These updates can easily be monetized to with sponsored ad placement, text links and more without harming deliverability or spamming your users. Additionally, there are many B2B brands that are very eager to reach Real Estate Agents with sponsored content, whitepapers and more.
First Party Data
If you would like to increase your earnings without ads or widgets, then you’ll love Data Monetization. As a Real Estate website, you are able to collect a very high amount of desirable anonymous user data that Brands and Agencies are eager to use to better target their advertising campaigns. Through our various partnerships with the many platforms used by these Brands/Agencies, we can make your data available for purchase. This way you earn a residual every time an advertiser uses your data to target their client base.
Having worked through header bidding with both Cordless Media and, previously, another large demand partner, I can confidently say that choosing Cordless was one of the best decisions I made as the manager of Ad Operations, and the individual responsible for website monetization and ad revenue growth.
Cordless' solution really is a quick and easy implementation and just as importantly, their support is unmatched.
Whether communicating with myself or the development team, Cordless was extremely responsive and easy to work with. They completely took the stress out of a situation that, in the past, had been extremely difficult and time-consuming. I can't recommend Cordless Media enough!Ashley